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Dec 3 2019

Lyft for existing users




Lyft for existing users-Lyft for existing users
Lyft for existing users-The ride and car sharing market has plenty of contenders, but Lyft is pushing its way through the crowd in a big way. This start-up has been kicking around since 2012 as a branch off of the Zimride service. The founders of Lyft saw a ride sharing niche that Zimride wasn’t touching: local ride shares. Lyft’s app made it easy for users to provide and arrange for rides, leading

5 Ways Ride Sharing Startup Lyft Did Everything Right

The ride and car sharing market has plenty of contenders, but Lyft is pushing its way through the crowd in a big way. This start-up has been kicking around since 2012 as a branch off of the Zimride service. The founders of Lyft saw a ride sharing niche that Zimride wasn’t touching: local ride shares. Lyft’s app made it easy for users to provide and arrange for rides, leading to strong growth with its community. They also recently received $60 million in funding, helping to fuel their growth against rising competition. (1) So what did Lyft do so much better than everyone else?

1. Identified a missing element in their original company. Zimride provided excellent service for long range trips, but more people needed ridesharing for their day to day drives. Instead of shoehorning that service into Zimride, they correctly chose to separate the Lyft service so as not to dilute the niche of their already successful starting business.

2. Easy to use app. The Lyft app makes it simple to give or get a ride within their coverage area. This app doesn’t try to provide a lot of bells and whistles. Instead, it’s focused on the core functionality of the service and designed to make it as easy to use and accessible as possible.

3. Distinctive style. Standard car advertising wasn’t good enough for Lyft. Instead of branding some cars with standard ads, they chose to slap pink mustaches on their car and build their brand recognition through double takes on the road. It certainly helps their visibility to be known as the pink mustache service.

4. Locked on to their demographic. Lyft knows that the millennial generation is becoming more and more driving and car shy, and they make sure that they build plenty of brand recognition with that demographic. At this year’s SXSW, Lyft offered free rides to convention goers. They not only built up recognition for that convention city, they also exposed a geographically diverse range of people within their target demographic to exactly how their service works. (2)

5. Community focus. Lyft’s founders knew that fostering a strong and positive community was the only way it was going to get its legs. They made rating drivers an essential part of using the service so everyone is providing input, as well as making safety their top priority.

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Lyft for existing users

SOURCE: http://blinklist.com/5-ways-ride-sharing-startup-lyft-did-everything-right


Written by CREDIT