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Oscar de la renta haute couture
Oscar de la Renta
Oscar de la Renta was one of the world’s leading fashion designers. Famous for his women’s evening wear and suits, his line is distinctly modern yet feminine.
Born on July 22, 1932, Oscar de la Renta was raised alongside six sisters in a middle-class household in Santo Domingo, Dominican Republic. At the age of 18, he left the Caribbean island to study painting at the Academy of San Fernando in Madrid. While in Spain, he dreamed of becoming an abstract painter but instead became wooed by the world of fashion design.
His obvious talent for illustration opened doors for him, and he quickly landed an apprenticeship with Spain’s most renowned couturier, Cristobal Balenciaga.In 1961, while on vacation in Paris, he was hired for his first real fashion job at Lanvin-Castillo. Within two years, he had moved to New York and joined the American design house of Elizabeth Arden. Firm in his footing, he began his own signature ready-to-wear label in 1965.
De la Renta married Francoise de Langlade, an editor-in-chief of French Vogue, in 1967. Francoise introduced her husband to some of the most influential members of fashion society and invited many of the rich and famous to his shows. His line—identified by its delicate silk prints, use of ruffles, soft silhouettes and vibrant palette—soon became synonymous with casual luxury.
Women of means couldn’t get enough of his distinctly modern yet romantic looks, and for those who couldn’t afford his gowns, he offered a scent. His first perfume debuted in 1977.Respected by his contemporaries, de la Renta served as president of the Council of Fashion Designers of America from 1973 to 1976, and from 1986 to 1988.De la Renta suffered a great tragedy when his wife Francoise died in 1983 of bone cancer. Shortly after her death, he adopted a son he found in an orphanage in his native country. De la Renta married for a second time in 1990, to philanthropist and socialite Annette Engelhard Reed.
While de la Renta expanded his lines and took them in a new direction in the 1990s, his pieces remained feminine and flattering. By the late ’90s and early 2000s, his work became the preferred wear of American first ladies. He dressed first lady Nancy Reagan in the 1980s, and then provided the gowns for inaugural events for both Hillary Clinton in 1997 and Laura Bush in 2005.
Besides his passion for haute couture, de la Renta has been a tireless patron of the arts. At one time or another, he has served on the boards of The Metropolitan Opera, Carnegie Hall and Channel Thirteen/WNET. He also supports several cultural institutions, including New Yorkers for Children, the Americas Society and the Spanish Institute.
In 2002, de la Renta added his name to a whole new business venture: furniture. His 100 pieces for Century Furniture featured dining tables, upholstered chairs and couches. In 2004, despite the risk of lessening the value of his brand as a whole, he added a less expensive line of clothing called O Oscar. He said he wanted to attract new customers whom he could not reach before.
His stepdaughter, Eliza Bolen, is the Vice President of Licensing at Oscar de la Renta, LLC.
He has been honored him with the Order of Merit of Duarte, Sanchez and Mella and the Order of Christopher Columbus.
He also produced a less expensive line of clothing called ‘O Oscar’.
Renta went to Diana Vreeland, the editor-in-chief of Vogue for advice in 1963, saying that what he really wanted was to “get into ready to wear, because that’s where the money is”. Vreeland replied, “Then go to Arden because you will make your reputation faster. She is not a designer, so she will promote you. At other places, you will always be eclipsed by the name of Dior.”
In the show ‘Sex and the City’ in 2003, it was shown that Carrie Bradshaw received a gift of a de Renta dress by de Renta himself.